Find the intersection point between the poetic and the analytical, the creative and the strategic, the ordinary and the beautiful. Explain yourself: open up the conversation, make it relevant, create curiosity.
Ask yourself three basic marketing questions: Who is the prospective client you most want to talk to? What do they want, what is the problem they are struggling with? How can you help them with this?
Explaining your company is the essential first step of any business. Most companies will benefit from a website. When you leave someone with a business card you also leave them with a lot of questions – unless you have had a brilliant five minute exchange where you’ve effectively gauged their interest, and convinced them that …
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