Business as baby


Entrepreneurship is about survival, but not survival of the fittest. It’s about survival in the way a baby survives to some day do what she was meant to do.

What about this newborn baby, this brand new business of yours? It’s not time to make payments on baby’s first car, or apply to college yet! The parents of a new business look after its most pressing needs, and they begin to lay the groundwork for the future. “Let’s look after this diaper change, this feeding right now, do a little planning for the week and months ahead and somehow we will also begin to think about laying the groundwork for her future.”

My business is to help you explain to others what you do. I ask you the questions you wish your would-be customers would ask you. Then I create something with those would-be customers in mind.