Return on investment

Explaining your company is the essential first step of any business. Most companies will benefit from a website. When you leave someone with a business card you also leave them with a lot of questions – unless you have had a brilliant five minute exchange where you’ve effectively gauged their interest, and convinced them that you have exactly what they need. We don’t always have the opportunity to do that and most of us as owner-operators haven’t fully acquired that kind of ability (though it should be a priority to acquire it!).

When you hand a would-be customer a business card, you hope they will be curious enough to pursue the potential business relationship. Do you hope they will call you? Calling is a commitment that fewer people are willing to make, unless they are already convinced there’s a good chance you have what they need and the ability to deliver it to them.  Most likely, if they are curious they will go to your website for more information, and to find out what kind of company you have. Can you afford not to have a website that simply and compellingly explains what you do? Can you afford to have a website that is less than excellent visually?

Time and resources vs. necessity

What do you need to 1) go to the next step and 2) to lay the foundation for the future in a way that’s sustainable?

LAN MD will provide a simple, cost-effective website that you can edit yourself. Then talk to me about what you would like to communicate to your customers.