As an entrepreneur you probably try to keep your 2-minute “elevator speech” dusted off. Then when you meet someone on the elevator and they ask you what you do, you can tell them in less than a minute or two about the pressing problem your company solves for your clients. Maybe they will say, “Yes, that’s exactly the problem I have and I am looking for a solution too!” Or maybe they will simply take your card, thank you, and get off the elevator.
Now, it’s possible that your new acquaintance will call you if he or she needs what you are offering. But it’s more likely that they will want to learn more about you first. They will want to know if this is really a fit. Is your product or service the right thing for them? Are they confident you can help them? And they will check out your website.
Are you ready with your website?
A good website is the perfect follow-up to your elevator chat. It will speak for you, but not too loudly or too long. It will inspire confidence in your company, your product and your service.
If I come to your website and you have what I need, I will know it right away.
A good website knows exactly who it was created for, what that person needs, and what they need to know. That’s what makes it such a great business too.
Now…are you ready for that phone call?
Entrepreneurship is about survival, but not survival of the fittest. It’s about survival in the way a baby survives to some day do what she was meant to do.
What about this newborn baby, this brand new business of yours? It’s not time to make payments on baby’s first car, or apply to college yet! The parents of a new business look after its most pressing needs, and they begin to lay the groundwork for the future. “Let’s look after this diaper change, this feeding right now, do a little planning for the week and months ahead and somehow we will also begin to think about laying the groundwork for her future.”
My business is to help you explain to others what you do. I ask you the questions you wish your would-be customers would ask you. Then I create something with those would-be customers in mind.
When you say to yourself, “This feels hopeless, difficult, overwhelming,” what causes you to stick with it?
It’s not just “I believe in me”, it’s the belief that I’ve been given, the ability, the vision, the passion for this. I’ve given birth to something here. Either I look after it or it dies. This is up to me.
There is something that drives every entrepreneur.
You are an entrepreneur because a gift has been given to you, and you know it. It is what you have to contribute that drives you. It’s the knowledge that someone needs what you have to offer. You have the unique ability to solve a particular problem, meet a need or fulfill a want.
Often the hardest part is sustaining the courage to keep talking to enough people, and to keep honing your message or the solution you’re offering. It can become overwhelming, especially if you’re going through a personal crisis.
There was a time when I lost my courage as an entrepreneur. For me, taking a few years off to get a master’s degree and start a new part-time profession has been a refreshing divergence. I loved the academic study, and my chaplaincy role in Long Term Care. And it has been tremendously confidence-building. But the dream persists to write and edit, to help others communicate their own entrepreneurial passion with others. And I find I am bringing a new strength and a new perspective to my work. The dream didn’t die – I just needed to develop some new personal resources to sustain it.
Partnering with others
We don’t operate in a vacuum. Our partnership with other people can be a tremendous strength, or the thing that brings us down. In my next blog, I will explore some of the interpersonal dynamics that can make or break us as an entrepreneur.
Too many businesses have websites that communicate a lack of excellence. If this is you, it could limit your potential.
Have you ever gone to a company’s website and you just know right away that you weren’t ready to trust them with your business?
You need a website that sets you apart that communicates excellence. It needs to communicate who you are what sets you apart and what is unique about what you offer.
Don’t limit yourself or your company
Do-it-yourself templates can box you in. They so often have features you don’t need and lack the things you do need.
They may seem cheap up front but the price tag can often be much higher in the end.
The sticker price does not tell the whole story.
Why not let us create a cost-effective website that perfectly suited to your business and your message?
What kind of sales person would you rather talk to? Someone who is
- friendly and direct
- loud and boring
- overly ‘talkative’
- culturally awkward?
Just like people, websites have personality (more or less).
Can you afford to make a poor impression with your website?
You have a unique vision and provide uniquely positioned products or services. So why settle for a cluttered, cookie cutter approach?
At LAN MD Creative, we work with you to create a professional, clean design and a focused message that will communicate simply and effectively with your potential buyer.
Make an impact online
Emerge from the clutter of words and graphics.
Discover what’s good about what you do and express it- pure and simple.